Our creatives and digital studio team have a reputation for blazing a trail in using the latest innovative ideas to drive forward the range of marketing services we offer. This past year has seen us unleash a wave of game-changing advances in emerging tech to help clients increase engagement and connections with their target audiences.
Figma: streamlining collaboration in digital design
We’re harnessing the power of Figma, an interactive app for animating our ‘flat’ visuals and integrating features like rollover buttons, scrolling banners, pop-ups and videos. This replicates the live website experience for clients.
In allowing for real-time collaboration and instant feedback, designers, developers, account managers and clients can access the latest updates, modifications and designs simultaneously. Notably on a recent project for innovative product development company, Tex:Power, Figma proved invaluable in efficiently designing and finalising comprehensive details to produce a stunning and complex website.
Lenticulars: captivating 3D imagery
Harnessing the magic of lenticular technology, our in-house photographers and designers have produced captivating moving and 3D images for the Royal Navy Recruitment team. Initially produced for the Catering branch, to showcase the two sides of a Naval Chef role, the success of the project has led to a commission to use this innovative approach for further Royal Navy marketing collateral, from other areas of the recruitment team, including Submariners and the Medical branch.
Photo AI – generative fill
Using generative fill technology in Photoshop has changed the editing process, particularly for large-scale projects such as exhibition stands and outdoor banners. We’re achieving impressive results and saving valuable time in generating high-quality photorealistic content, extending backgrounds and removing/adding features.
Recently, this was used to great effect when we extended imagery to fit very wide and thin outdoor banners required by the Royal Navy. We also used generative fill to produce and edit a panoramic image of the British countryside to create a huge backdrop for an ATV stand at LAMMA. Unwanted objects such as houses and obvious landmarks were able to be swiftly removed so that it was not apparent that the image had been duplicated and mirrored in order to maintain its high resolution and impact.
These are just some of the ways we’re pushing the boundaries of the possible. Watch this space for more news on how we’re capturing the latest and most effective tech to strengthen our marketing strategies for clients.
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