In today’s hyper connected and fast-paced digital landscape, the wildfire spread of news on social media and online platforms means a single negative incident can quickly go viral, leading to a consumer backlash and tarnished reputation.
Put simply, a brand strategy sets out the long-term vision that your marketing strategy relies on to bring that vision to life.
For Ellie and Melissa, two adventurous MindWorks souls, the positive benefits of their sabbaticals have been long-lasting both personally and professionally.
Brand guidelines are the rulebook for your brand’s identity. From colour palette & typography to your tone of voice & imagery choices, they encompass everything your brand is about.
With social media trends changing faster than ever before, here’s our take on what’s blazing a trail for digital engagement in 2024.
In today's dynamic and competitive business landscape, the value of good Public Relations (PR) cannot be under-estimated.
