Whatever strategies and platforms you use, how they are employed to enhance your brand and presence is key. Helping brands successfully navigate the changing digital landscape is part of the full suite of marketing services we apply in connecting with our clients’ target audiences.
As we continue to exploit the latest advances in digital technology, we are expanding and refining the powerful mix of marketing solutions we provide to businesses of all sizes.
You have access to our specialist team across website design and development, advanced analytics solutions, PPC, technical SEO and search strategy, paid and organic social media, user experience, email marketing and other essential digital services.
It’s our 25th anniversary this year and to celebrate, we are offering a free website health check for your business. This bespoke MindWorks service covers a suite of 16 areas, ranging from GDPR and Cookies, to SEO and website accessibility, that ensures your website remains fully compliant with the latest legislation.
For example, to be compliant with the latest Disability Discrimination Act (DDA) legislation, your website’s content and design must be clear and simple enough so that most people can access it without needing to adapt it, while supporting those who do need to adapt things.
Our recommendations are easy to understand and follow, with realistic and manageable timescales. And we make sure that your website is usable by everyone.
We offer 3 options with as much or as little support as you need that take into account your resources and available finance:
Option 1 – We identify what changes need to be made to your website, then report back to your digital team with recommendations on how to make the site compliant
Option 2 – We work in partnership with your teams to implement the recommendations
Option 3 – Our team undertakes all actions required (depending on your CMS System)
Example: Accessibility UX Audit
Our recent audit of a 1,300-page website for a client investigated:
- Quality: Spelling, grammar, broken links, readability, prohibited content, inventory of website content
- Accessibility: For ensuring accessibility to users with disabilities, covering the latest WCAG 2.1 standard (2018)
- Marketing: Covers SEO, local search ranking, backlinks, mobile optimisation, speed, UX best practice
- Privacy (GDPR): Helps comply with the General Data Protection Regulation (GDPR)
Our digital team then assessed the information against each of the main pages/sections, prioritising key actions and produced a full report with compliance recommendations to meet the new requirements.
On completing the recommended actions, the website resulted in a distinct enhancement of user experience, ensuring complete accessibility compliance, improved search engine ranking, addressed GDPR concerns, streamlined marketing strategies and future-proofed the site.
Improvement statistics:
Quality score increased by 25%
Accessibility score increased by 91%
Overall score increased by 51%
The strategic investment produced noticeable and lasting benefits, positioning the business for sustained success in the dynamic digital landscape.
