Our concept, ‘Masterpiece Revealed’, was designed to create maximum intrigue and to link with our reveal (watched by 1 billion people) in 2013 of the ship’s home, The Mary Rose Museum, when a giant Tudor flag draped its exterior façade. For this event, working with a specialist stagecraft company, a Kabuki drop of a 41 m wide x 15 m high Tudor standard fell away to reveal the ship for the first time. A promotional campaign was seen on the London Underground in 48 sheets, on outdoor across the south east and an online campaign.