Kate Muscat, Author at MindWorks Marketing Blog

Changing perspectives: the positive impact of sabbaticals for businesses

Collage of photos on a blue background looking as though they are polaroids. They feature Ellie and Melissa during their sabbaticals. Ellie is pictured with a kangaroo, with a group of local children, and at a scenic location. Melissa is shown at a cultural cooking class and in front of a natural landmark - Uluru, Australia.

For Ellie and Melissa, two adventurous MindWorks souls, the positive benefits of their sabbaticals have been long-lasting both personally and professionally.

From pixels to print: the power of brand guidelines

Brand guidelines are the rulebook for your brand’s identity. From colour palette & typography to your tone of voice & imagery choices, they encompass everything your brand is about.

Social media trends you need to know in 2024

An cartoon/illustration style image of a man with a giant magnet surrounded by social media icons such as Instagram, Facebook, 'Like' button etc. It is on a blue background with a splodge of mint green on the left side behind the man. Text on the right hand side reads 'Social Media Trends You Need to know in 2024'.

With social media trends changing faster than ever before, here’s our take on what’s blazing a trail for digital engagement in 2024.

The Power of PR

In today’s dynamic and competitive business landscape, the value of good Public Relations (PR) cannot be under-estimated.

Choosing the right email marketing platform: what to consider

Illustrated-style Mac monitor with an email envelope popping out. Set on a blue background. Text reads: Choosing the right email marketing platform: what to consider".

We’ve done the legwork for you; outlining what you need to consider when choosing an email platform, and comparing the most popular choices.

Beginner’s guide to email marketing: what is it and why is it important?

A graphic with a silhoutte of a woman sat at a desk with lots of little emails in envelopes flying out the top of the computer. The right hand side of the image is a solid blue with a wavy edge and in white there is writing that reads beginners guide to email marketing what is it and why is it important

When it comes to digital marketing, the channels that spring to mind are social media or Google, but email marketing also plays a crucial role in driving engagement, revenue & growth.

One little boy’s story and Great Ormond Street Hospital inspire the world

Graphic showing a collage of children's drawings below a headline saying "We are proud to announce that MindWorks' chosen charity for 2024 is Great Ormand Street Hospital

Our charity of the year is Great Ormond Street Hospital (GOSH), nominated by our web dev Adam, whose family has first-hand experience.

International Women’s Day 2024

A picture of a blonde lady leaning her arms on a gate or fence with a pond and grass behind her

When it comes to championing women, we’ve got a lot to celebrate here at MindWorks, today, and all the year round.

MindWorks Marketing present donation to St Wilfrid’s Hospice

St Wilfrid’s Hospice in Chichester has been presented with a cheque for £1,059.57 by Emsworth-based MindWorks

MindWorks Marketing: Proud awards sponsor & exhibitor at Shaping Portsmouth 2024

Graphic with title Passionate about Pompey and a line drawing of the Portsmouth skyline

MindWorks Marketing is sponsoring the Business of the Year and Volunteer of the Year awards at Shaping Portsmouth Awards 2024.

Author: Kate Muscat

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