GDPR & Cookies
GDPR and your website cookie policy are related to data protection and privacy laws. These laws state that the storage or retention of any information not entirely essential for the operation of your website must be authorised by the user through a system that not only requests authorisation but also allows for users to later change their preference.
Google Analytics
Google has stopped supported Universal Analytics from 1st July 2023, and your website may still be running it. This has been superseded by Google Analytics 4 (GA4), which can provide significantly more granular data on user interactions, demographics, and more.
SEO
SEO is the practice of optimising your website to rank higher in search engine results pages and increase traffic to your site. It is a multi-faceted process involving technical configuration, content relevance, and link popularity aimed at making its pages become more appealing to search engines and the search queries users are typing in.
Accessibility
The UK has a law that requires websites to be accessible to people with physical or situational disabilities. Web accessibility ensures that all visitors, regardless of ability, have a seamless experience on your website. It improves user experience, audience numbers, and your site's appeal to search engines.
