What We Do : Advertising
We all know there are many reasons to advertise; it might be to increase awareness, to change perceptions or increase footfall. But whatever the reason, we believe good advertising is born of truth. Uncovering the real consumer insights is all-important, as is a great creative brief. And before a button is pressed or a pencil lifted we ensure that we understand our client's business needs and their objectives. Only once the direction is agreed and the brief signed off do we put pen to paper. That way you get best value and ultimately the shortest timelines. We always create an idea that can travel, one that works as well on a drinks mat as it does on a billboard, or delivers the message equally well on on a web banner or a 30-second TV ad. We believe it's part of what turns advertising from what could be just an expense into an investment.
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Webster's says that advertising is "the action of calling something to the attention of the public especially by paid announcements". In essence that's true, but we believe it's about so much more.
Brand plays a key role in all of our businesses. How we present ourselves and the business, how we speak and the way our staff behave. Everything has an impact.
Some people say 'digital' as if it's a subset of what we do, but it's not, it's everything we do. There isn't a single aspect of marketing today that isn't digital in some way.
Events can bring a brand to life. Their experiential nature brings all the theory of what the brand might look and feel like to reality. We can help with everything from organising the venue right down to the smallest detail.
Whether it's a TV ad, a brand film, product or social media video, we have experience in producing them for a wide variety of our clients. We work with a variety of specialist production companies to deliver work that is integral to your overall marketing strategy.
We're more than a graphic design agency, though as a skill set it does play a major part in nearly everything we do. What lies behind it all is always 'the idea'. Our goal is to produce fresh creative ideas and concepts that will give your business the edge and success you are looking for.
Image manipulation is a powerful tool that allows us to deliver ideas that can only normally be seen in the minds-eye or the imagination
The media landscape is constantly changing. The challenges of identifying the best way to talk to a target audience are bigger than ever. We believe, however, that the core skills remain the same.
We see packaging as very much part of the overall marketing process. We look at it, like everything else we do, from a strategic perspective and the very critical role it has to play in the consumer buying decision.
Imagery is all important in the marketing mix. Whether it's organising a full shoot, including the location, lights, models, photographers, props etc or simply providing a PR photographer, we love this aspect of marketing. Then there's the image manipulation to deliver that final shine or indeed the impossible location and when that's done we'll even build a website to host them all on!
Every newsworthy story needs a hook. From researching and writing a strategic PR plan, to drafting final copy for your media releases and features, we are passionate about getting your message out to your target audiences.
It's all very well coming up with a lovely idea, but what makes all the difference is how that idea is delivered. That's why we have a team of production specialists to maintain and raise quality control and delivery standards at all times.
Strategy is at the core of everything we do, it's the launch platform for our work. We can help with Marketing and communications strategy. We provide full outsourced marketing support for some clients and one-off projects for others.
We build fast, secure, easily administrated, SEO and mobile friendly websites. Each of our websites is built to be exactly right for our clients' business, tailored to fit visually with the brand objectives and with their business process. That's why we've created our own industry level content management system, MindType.