Lead Forensics

The revolution continues

Suzuki Motor Corporation builds some of the finest outboards in the world. Its technology has won award after award and now the new dual propeller DF325A continues the revolution.



The revolution continues

The Brief

Suzuki needed a plan for the world launch of the DF325A that covered PR, content and B2C.

The Actions

With an international boat show on the horizon, we decided to take our video and stills crew to Genoa to capture the imagery needed for the PR launch and to give our designers immediate access to prepare the B2C materials.

What Happened

A highly-successful launch at the Genoa International Boat Show was followed by the launch of video content and a brand new consumer brochure which was designed and written by our in-house team.