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Suzuki Motorcycles integrated campaign

We’re delighted to announce that after a multi-way competitive pitch, we have been appointed as the new creative agency for Suzuki Motorcycles. The appointment will see the launch of a new communications platform for Suzuki Motorcycles that not only introduces the exciting new GSX-S1000 street sports bike range and the Address 110 scooter model, but that also links together all existing models and the hugely important Aftersales programme. The all new campaign is appearing in outdoor, specialist press, digital and as POS in Suzuki dealerships.

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Suzuki

Suzuki Motorcycles integrated campaign

The Brief

Our brief was a simple yet complex one: to create a positioning, graphic style and tone of voice for the Suzuki brand that was unique and born of real brand truths. It not only had to be capable of being used across all aspects of the motorcycle business, but across all media.

The Actions

Our solution was 'we get it' - a phrase that shows the empathy Suzuki not only has for motorcycling, but its customers. It, above all other brands, could genuinely own this property. The 'speech mark' graphic treatment and the message from an individual further underpins the empathetic conversational style.

 

What Happened

It's still early days, but the 'tunnel' viral video alone suggests we may have hit the mark! Against a target of 2,000 views and 500 likes, after 10 days it had achieved over 350,000 views and over 5,000 likes! Dealer reaction has been impressive.

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