Social media is hugely powerful, so when it came to communicating Suzuki’s differentiating ‘We get it’ strategy, we knew that if it were used properly, it could have a real impact. After the success of the first film 'tunnel' with 350,000 views in two weeks, we had a lot to prove.
'Breakfast' draws on the insight that a Suzuki rider will get on their bike and enjoy every minute of it, even if they were meant to be doing something else. Filmed in a day on a minimal budget 'breakfast' used staff and friends to deliver the story.
With a sense of humour and truth 'breakfast', like 'tunnel' delivered over 350,000 views, 5000 likes and was shared thousands of times in just two weeks.