The Brief
We were to work to position and launch the new DF350 outboards
The Actions
Given the timescale and the budget we decided to utilise original Japanese imagery to help position this incredible product in the all-important UK market
What Happened
We worked with media as far apart as Italy and America to promote engines and created materials to use in the intimate social media environment to large scale POS at exhibition and dealerships. In short we helped create a revolution.