New product PR microsites

Rolls-Royce Motor Cars make the finest cars in the world and they needed to communicate their new car launches to journalists worldwide


Rolls-Royce Motor Cars

New product PR microsites

The Brief

We administer the 'press club' journalist website for Rolls-Royce Motor Cars as part of our Global PR contract, it's the hub for all their PR materials. In addition to this our brief was to add channels for the media to have really quick and easy multi platform access to media materials for new model launches.  

The Actions

Using our MindType 7 Content management System we created a fully responsive microsite for the launch of the new Ghost Series II. It contained images, text and video for the model in one single site. MindType - 7 is built to be quick, but we've also served all the data from the cloud, so that the journalists can get the information they need faster then ever before.

What Happened

Since the first site for Ghost Series IIs Geneva launch we've also created sites for launches in New York and Beijing. Whilst the latest in the series is the new Waterspeed collection website.