Britain’s Royal Navy is constantly changing, and so is the recruitment process that’s central to its success. Our challenge was to create a suite of materials that reflect todays Naval Service and the huge variety of job opportunities that lie within it.
We created a new set of recruitment materials, from press ads to careers publications (CPs), to communicate the wealth of career opportunities available to potential sailors, Royal Marines, bandsmen, reservists and RFA personnel. Our designers travelled the world to get to understand the roles and what it takes to serve for your country.
The materials have won three Times Top 100 recruitment awards and created industry firsts. They’ve also been successful in helping to not just recruit people, but more importantly, the right people!