Rolls-Royce Motor Cars - Rolls-Royce Phantom Launch site

Rolls-Royce Phantom Launch site

Rolls-Royce Motor Cars – creator of the finest luxury goods in the world and the benchmark for quality. The time had come to launch the latest high bar, the New Phantom. Working with Rolls-Royce, we created the strategy that saw us building a portal for all the journalists’ needs around the world.

Rolls-Royce Phantom Launch site

The Brief

The site needed to be capable of streaming the central launch event live to media all around the world. On top of that, it needed to act as a repository for text, imagery and films, some of which we were privileged to create.

The Actions

We not only created the entire site in our own CMS MindType 7, but we also filmed all etc studio B-Rol for the car and handled elements of the retouching.

What Happened

The digital launch was smooth and successful and with servers placed around the world to carry the load, some markets even used the the site as the backdrop for the launch.