The Brief
The site needed to be capable of streaming the central launch event live to media all around the world. On top of that, it needed to act as a repository for text, imagery and films, some of which we were privileged to create.
The Actions
We not only created the entire site in our own CMS MindType 7, but we also filmed all etc studio B-Rol for the car and handled elements of the retouching.
What Happened
The digital launch was smooth and successful and with servers placed around the world to carry the load, some markets even used the the site as the backdrop for the launch.