The brief was to not merely capture film and stills of the new Rolls-Royce Dawn, but to do so in under a week and provide the journalists with a suite of materials as beautiful as the car..
When the journalists arrived at the media drive location in the hills outside outside Cape Town, a full suite of materials was instantly available for their use. And each and every item was contained in a specially built website that our team back in the UK had created in parallel.
To achieve the task required using a mix of our experienced production staff, photographer and creatives and then building a team from hand picked local talent. Using the cars across pre-selected locations, we not only filmed, but edited a selection of B-Roll, a broad spread of stills, but also a final edit piece that was created by editing and grading in part on location and in part on a mobile edit suite.