Rolls-Royce Dawn, video & stills South Africa

The Rolls-Royce Dawn is arguably the most beautiful car the company has ever made. So we were thrilled, after a competitive pitch, to be awarded the task to create the stills, B-Roll and launch edit for the car's media drives in South Africa.


Rolls-Royce Motor Cars

Rolls-Royce Dawn, video & stills South Africa

The Brief

The brief was to not merely capture film and stills of the new Rolls-Royce Dawn, but to do so in under a week and provide the journalists with a suite of materials as beautiful as the car..

The Actions

When the journalists arrived at the media drive location in the hills outside outside Cape Town, a full suite of materials was instantly available for their use. And each and every item was contained in a specially built website that our team back in the UK had created in parallel.

What Happened

To achieve the task required using a mix of our experienced production staff, photographer and creatives and then building a team from hand picked local talent. Using the cars across pre-selected locations, we not only filmed, but edited a selection of B-Roll, a broad spread of stills, but also a final edit piece that was created by editing and grading in part on location and in part on a mobile edit suite.