Packaging and corporate identity

PSA Parts is the leading supplier of Batteries, Power Adapters and Chargers within Europe. 2-Power is their 'own' brand arm of the business.


PSA Parts

Packaging and corporate identity

The Brief

Following the success of the new retail packaging, PSA Parts came to us to create a brand style and packaging for their 2-Power Power Tools battery range.

The Actions

Working closely with senior management and the PSA Parts sales and marketing team we have helped refresh the overarching company brand and developed a house style for their retail and business-to-business trade marketing. PSA now have a portfolio of design guidelines that can be used for their products, whether aimed at retail or trade. The new styles can be used by their suppliers around the globe.

What Happened

It's early days, but reaction to date has been extremely positive and 2-Power are already investigating other ways to use the brand style.