PR content and imagery

Rolls-Royce were holding their first ever solus exhibition at the Saatchi Gallery in London. To help promote it we created a concept for an image that could be used across all media by journalists across all sectors.


Rolls-Royce Motor Cars

PR content and imagery

The Brief

Rolls-Royce Motor Cars had created a new exhibition at the Saatchi Gallery called 'Inside Rolls-Royce', to gain both journalist and consumer interest they needed imagery that would convey the concept of the exhibition.

The Actions

We created a concept that shows the best of Rolls-Royce, the people, the product and the iconic Spirit of Ecstasy leaving their home at Goodwood, and travelling to London on another British Icon, the London Routemaster bus. Shot on location outside the main reception, it used the finest Routemaster in the country and utilised genuine RRMC people.

What Happened

This image has been used around the world, in nearly every market that Rolls-Royce Motor Cars operates in!