Powertraveller, supplier of a complete range of charging devices, for everyone from families to the military, has tremendous ambition. They needed a look, tone, logo, strapline, guidelines, website and an entire suite of communications materials that did that ambition justice. In short, help turn them from a company into a global brand.
We researched the market and got under the skin of Powertraveller to discover what really made them different. Then we created a suite of materials with consistent messaging that communicated the brand’s ‘fearless’ approach to its business in every market and every sector. All tied together with the end line, 'without boundaries'.
It goes without saying the growth of any company is down to the products and the people. And whilst that's true Powertraveller tell us that their brand is now recognised around the world and that the focus the positioning has given them internally has been pivotal.