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Strategy, branding and integrated communications

Powertraveller is the global market leader in portable power and used by the great contemporary explorers, it's a British company that believes if you can dream it, they can power it.

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Powertraveller

Strategy, branding and integrated communications

The Brief

Powertraveller, supplier of a complete range of charging devices, for everyone from families to the military, has tremendous ambition. They needed a look, tone, logo, strapline, guidelines, website and an entire suite of communications materials that did that ambition justice. In short, help turn them from a company into a global brand.

The Actions

We researched the market and got under the skin of Powertraveller to discover what really made them different. Then we created a suite of materials with consistent messaging that communicated the brand’s ‘fearless’ approach to its business in every market and every sector. All tied together with the end line, 'without boundaries'.

What Happened

It goes without saying the growth of any company is down to the products and the people. And whilst that's true Powertraveller tell us that their brand is now recognised around the world and that the focus the positioning has given them internally has been pivotal.

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