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Integrated Campaign

A campaign that builds on our 2013 launch work for the world class Mary Rose Museum and launches two new attractions, whilst promoting the entire Historic Dockyard site.

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Portsmouth Historic Dockyard

Integrated Campaign

The Brief

To build on the highly successful launch of the Mary Rose Museum in 2013 and promote not just the existing and new offerings within the physical confines of Portsmouth Historic Dockyard, but also those across the harbour in Gosport with the newly restored HMS Alliance.

The Actions

We placed all the attractions in context by using a radar visual to clearly target what was new and show where each one is. We used this across press, digital, outdoor, TV and a massive range of collateral. Not only were we lucky enough to create the campaigns, but because of our media specialist skills and links with TV media houses, we were able to ensure the right message, in the right tone, got to the right audiences.

What Happened

Since the campaign launched, footfall at Portsmouth Historic Dockyard has risen 50% year-on-year

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