To build on the highly successful launch of the Mary Rose Museum in 2013 and promote not just the existing and new offerings within the physical confines of Portsmouth Historic Dockyard, but also those across the harbour in Gosport with the newly restored HMS Alliance.
We placed all the attractions in context by using a radar visual to clearly target what was new and show where each one is. We used this across press, digital, outdoor, TV and a massive range of collateral. Not only were we lucky enough to create the campaigns, but because of our media specialist skills and links with TV media houses, we were able to ensure the right message, in the right tone, got to the right audiences.
Since the campaign launched, footfall at Portsmouth Historic Dockyard has risen 50% year-on-year