Our brief was to take the Suzuki name deeper into the digital arena, increase its effectiveness and into new markets. It’s also not merely to promote the existing range, but to promote new models like the V-Strom 1050 in ways that clearly demonstrate its market positioning.
Our solution was to start with the digital and work outwards from there. We’ve also utilised our existing moving image skills to bring life to this highly adventurous and active brand. We’ve questioned every single aspect of the brand's digital marketing from the costs through to delivery and creative.
Suzuki’s customers are engaging with the brand. Even in this most difficult of times, the revitalised digital approach – interwoven with traditional media, where appropriate – is delivering not just enhanced results, but new opportunities every day. With customers booking test rides, ordering brochures, getting finance quotes and contacting their dealers as a direct result of our campaigns.