Lead Forensics

MindWorks Wins Suzuki Digital Work

MindWorks has supported Suzuki’s Motorcycle, ATV and Marine business for many years. Now, with a growing requirement for digital marketing it was only natural that when the time came to place the digital work with a new supplier, they turned to us. Not merely because of our familiarity with the brand but because of our proven digital skills and an ever-larger pool of qualified digital staff from account handling to creative.


Suzuki Motorcycles GB

MindWorks Wins Suzuki Digital Work

The Brief

Our brief was to take the Suzuki name deeper into the digital arena, increase its effectiveness and into new markets. It’s also not merely to promote the existing range, but to promote new models like the V-Strom 1050 in ways that clearly demonstrate its market positioning.

The Actions

Our solution was to start with the digital and work outwards from there. We’ve also utilised our existing moving image skills to bring life to this highly adventurous and active brand. We’ve questioned every single aspect of the brand's digital marketing from the costs through to delivery and creative.

What Happened

Suzuki’s customers are engaging with the brand. Even in this most difficult of times, the revitalised digital approach – interwoven with traditional media, where appropriate – is delivering not just enhanced results, but new opportunities every day. With customers booking test rides, ordering brochures, getting finance quotes and contacting their dealers as a direct result of our campaigns.