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Integrated global marketing and PR campaigns

Suzuki Motor Corporation Japan is the marketing, design and production hub for all Suzuki operations around the world.

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Suzuki

Integrated global marketing and PR campaigns

The Brief

Suzuki Marine’s advertising around the world was fragmented, not just with many different looks, but even differing core concepts. They needed to speak to their important audiences with one reassuring voice and one message.

 

The Actions

We created a campaign idea that didn’t just work in ads, but also across all types of collateral. Whatever you’re into, Suzuki (manufacturer of outboard motors) is right behind you.

 

What Happened

The campaign was used around the globe, from Canada to Germany, the UK to South Africa and from Sweden to Australia.

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