With the 'Inside Rolls-Royce' exhibition just over the horizon, we were approached by Rolls-Royce to create a 'stunt' at London's prestigious Victoria to promote the event. With just a over 24 hours, to get-in, communicate the exhibition and get-out, time was tight!
Taking our direction from the core graphics created for the exhibition we took a Rolls-Royce into the busy commuter environment. So at just before midnight the build began, with as much as possible pre-built, the stand had to meet Rolls-Royce's exacting standards. Carpenters, graphic artists, delivery drivers, photographers and security, all worked as one to deliver a location that would make the perfect environment where people could literally be 'inside Rolls-Royce'.