...once we'd created the scamps as per the clients original brief, it quickly became clear that with our integrated proactive approach and previous knowledge of the Honda brand we could offer a lot more to the DC project.
Working closely with the client we created a core idea, 'No Cord. No Limits.' that could be used on all materials and rolled out across Europe. From the point of sale, through videos, ads, posters, product tags, product packaging and digital assets. We created a complete Pan European campaign producing all the assets for all the markets.
For the first time Honda's Lawn and Garden division launched a completely new product line with a totally integrated Pan European campaign!