The Brief
HGP architects, best known for their dramatic Spinnaker Tower had a dusty and dated CI, our task was to reinvent their identity and communicate their message in a contemporary and relevant way.
The Actions
We took the essence of their crisp clean and timeless design style and created a simple typographically driven CI. From that grew a coffee table brochure and their website, all with the same elegance and minimalist approach.
What Happened
The identity has reinvigorated the company communications and signalled a new phase in their growth, with new offices opening and further major south coast projects being awarded including the new America's Cup headquarters in Portsmouth.