Lead Forensics

Branding, collateral and website

Architect for the south coast's iconic Spinnaker Tower, HGP needed a new CI, that reflected their status as one of the country's leading architects with materials to support their messaging.


HGP Architects

Branding, collateral and website

The Brief

HGP architects, best known for their dramatic Spinnaker Tower had a dusty and dated CI, our task was to reinvent their identity and communicate their message in a contemporary and relevant way.

The Actions

We took the essence of their crisp clean and timeless design style and created a simple typographically driven CI. From that grew a coffee table brochure and their website, all with the same elegance and minimalist approach.

What Happened

The identity has reinvigorated the company communications and signalled a new phase in their growth, with new offices opening and further major south coast projects being awarded including the new America's Cup headquarters in Portsmouth.