The Brief
Ford of Britain held a competitive tender to supply all their PR imagery going forward. With our work for brands like Suzuki and Rolls-Royce we were lucky enough to be approached.
The Actions
We have an array of photographers covering a large proportion of the country and their different skill sets from automotive to straight PR. Our other difference is the fact that we have a huge knowledge of locations, production and in house retouching. This meant we were appointed to handle all their PR imagery requirements going forward.
What Happened
So far we've covered events and product launches for models like the new right-hand-drive Mustang, the Focus RS and the Ranger 4x4. And when Ford won the What Car - Car of the Year award, they used our test shot of the Fiesta RS as their lead PR image!