Suzuki had been away from MotoGP for a while, now they were returning, our job was to get that fact noticed.
Our idea was to create a 'sea of blue', something the fans could be part of, something that Suzuki could own and that the TV cameras on the day couldn't miss! So every single person in the dedicated Suzuki grandstand got a goody bag, inside was a 'T' shirt, cap and flag all in Suzuki blue. Within seconds the multicoloured stand was 'a sea of blue'. And on it's reverse what we believe is the biggest motorcycle banner ever! A huge 72m x 8m graphic featuring both the riders.
Social media on the day was covered with blue, TV cameras picked up the stand every lap and chests filled with pride. It was like Suzuki had never been away!