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Creating a sea of blue

Suzuki had been away from MotoGP at Silverstone for a while, now they were back, our task was to announce that return.

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Suzuki

Creating a sea of blue

The Brief

Suzuki had been away from MotoGP for a while, now they were returning, our job was to get that fact noticed. 

The Actions

Our idea was to create a 'sea of blue', something the fans could be part of, something that Suzuki could own and that the TV cameras on the day couldn't miss! So every single person in the dedicated Suzuki grandstand got a goody bag, inside was a 'T' shirt, cap and flag all in Suzuki blue. Within seconds the  multicoloured stand was 'a sea of blue'. And on it's reverse what we believe is the biggest motorcycle banner ever! A huge 72m x 8m graphic featuring both the riders.

What Happened

Social media on the day was covered with blue, TV cameras picked up the stand every lap and chests filled with pride. It was like Suzuki had never been away!

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