Our brief was to build a brand that would be seen as the rallying point to raise £6 Million by the time of the RM350 celebrations. The Royal Marines Charitable Trust Fund the RMCTF, needed to be positioned as the official RM charity in a crowded military fundraising market place.
We researched the partner charities and individuals that make up the enthusiastic and active supporters of the Royal Marine Commando family. The resulting brand and messaging took its design ques from the RN fonts and colours to position the RMCTF alongside the Naval Service. This was implemented across collateral, events and website. The website includes automated marketing emails to assist in the sign up and recognition of fundraisers and supporters.
Fundraising target achieved. The RMCTF is now well established as the lead fund-raising charity for the RM family and is going from strength to strength in the support and impact it is being able to make for serving and former Royal Marines and their families.