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Branding and event management

Rolls-Royce Motor Cars were coming up to a major anniversary. It was 100 years since the Spirit of Ecstasy first appeared on a Rolls-Royce motor car.

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Rolls-Royce Motor Cars

Branding and event management

The Brief

To commemorate this milestone in the company’s history, they needed a truly first class event that would be immensely memorable and, importantly, they needed it communicated, but within the company and externally as a major PR event

The Actions

We worked closely with the client to create an event entitled ‘100 Motor Cars for 100 Years’. This saw 100 historic Rolls-Royce motor cars and their owners visit the company’s Goodwood HQ, where guests were both entertained and enlightened. Not only did we create the event branding, but we provided event management, a 120’ marquee, catering, entertainment and even two vintage buses. 

What Happened

This event was a huge success and provided a benchmark for the management of large numbers of guests around the plant during production hours. 

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