Lead Forensics

Branding and Corporate Identity

WVS provides a sustainable veterinary resource to animal welfare charities all over the world.



Branding and Corporate Identity

The Brief

WVS supports animal charities and non-profit organisations all over the world. They simply needed to tell people that fact in a unique, relevant and original manner. They needed an identity that was contemporary yet would stand the test of time and finally they needed a new home on the web, one that they could manage themselves.

The Actions

In a competitive situation with one of the biggest agencies in the world, our solution was to go back to the truth. The identity we created is simple and elegant yet powerful and flexible enough to grow as this emerging charity grows. Once the concept was created, we then designed and built a full set of guidelines so that their identity could be correctly reflected around the world.

What Happened

The brand has been adopted and worn with pride around the world, by members and supporters alike and the website has gone from strength to strength, along with the membership figures.