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A new Dawn for media microsite

Rolls-Royce Motor Cars make the finest cars in the world. They needed to communicate live to journalists worldwide the launch of their new super-luxury drophead, Dawn.

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Rolls-Royce Motor Cars

A new Dawn for media microsite

The Brief

We administer the 'PressClub' journalist website for Rolls-Royce Motor Cars as part of our global PR contract, it's the hub for all their PR materials. In addition to this, our brief was to add channels for the media to have really quick and easy multi platform access to media materials for new model launches.  

 

The Actions

Using our MindType 7 Content Management System we created a fully responsive microsite for the launch of the new Dawn. Not only did it contain images, text and video for the model in one single site, but the journalists could also watch the launch event live! 

What Happened

Since the first site for Ghost Series II's Geneva launch we've also created micro sites for launches in New York and Beijing, plus the Waterspeed collection... and now the new Dawn.

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