Innovation. It’s an art to come up with something new, different or valuable, but creativity is at the heart of everything we do, and we love it! It starts off as an intangible gem of an idea, but turns into something great, with the results – and sometimes awards – that our clients seek!
Our new Innovation Hub marks our 21st birthday
To give our creativity a physical feature, we have created a new area in our office – The Innovation Hub. It’s our exciting new creative space to give all 35 colleagues a designated area for collaboration and best ideas generation.
Group Account Director and Chairman, John Harris-Burland, and Creative Director, John Reynolds, are responsible for leading quality of thought throughout the business, whether that be in Design, Web or Client-facing projects. Under their experienced leadership, the hub is bringing together the diverse talents of everyone, from coders and designers to PRs and copywriters, to advance new ways of strategic thinking and make the most of emerging ideas, trends and technologies.
Explains Managing Director, Michelle Leggatt, “Although our new Hub is a physical space, it also represents a methodology that permeates and directs all major campaigns. It formalises the way we have always approached our clients’ projects with a solid strategy, decisive insights, a great brief and creative work that delivers.
“The Hub ensures that MindWorks’ clients get even more of the quality of thinking they deserve and with the agency’s integrated approach, means each bespoke strategy can also have equally bespoke delivery.”