Lead Forensics

March 2014

MindWorks reveals 2014 campaign for Portsmouth Historic Dockyard

Building on the incredible success of last years launch of the new Mary Rose Museum, we created a campaign to promote not just the existing and new offerings within the physical dockyard, but also those across the harbour in Gosport with the newly restored HMS Alliance. We placed all the attractions in context by using a radar visual to clearly target what was new and show where each one is; across press, digital, outdoor and importantly TV. The ad was shot with our production partners Millstream and Skyvantage cinematography. Since the campaign launched, footfall at Portsmouth Historic Dockyard has risen 30% year-on-year