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April 2014

MindWorks help relaunch WW2 icon

After years of refurbishment, HMS Alliance, pride of the Royal Navy Submarine Museum's fleet, was back on show to the public. We created 48 and 6 sheet posters and supporting collateral on which our retouchers created an image of HMS Alliance as she was during the Cold War, at sea. Though on land today, the visitors get an experience that makes them feel as if they are on a live, active submarine. Plus, we included HMS Alliance in the TV commercial for Portsmouth Historic Dockyard and filmed her using the latest UAV technology. Since its re-launch the museum has seen an increase in ticket sales, both direct and through Portsmouth Historic Dockyard.