Lead Forensics

April 2015

MindWorks creates NMRN campaign

Given our proximity to the sea, our involvement with the launch of the Mary Rose Museum, our award winning Royal Navy creative, and a love of all things Naval. We're delighted to have been able to create the National Museum of the Royal Navy's 2015 ad campaign. From Submarines and jets, to HMS Victory and HMS Warrior, every element is promoted using the line, "They were in the thick of it get to the heart of it". It's a simple proposition, everything you can see, explore and touch at the NMRN locations was actually there, these are no replicas, the exhibits are genuine battle scared veterans! The campaign covers digital, outdoor and press work.