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November 2014

Ghost Series II Global PR materials and microsite

The Ghost is a major model for Rolls-Royce Motor Cars, we were delighted to be given the task to create the Global B-Roll, footage, manage the stills shoot and design, build and manage the launch microsite. With its launch at the Shard in London, we found iconic contemporary locations, that truly told the cars story and driving roads on which we could demonstrate its cutting edge technology. After we'd created the B-Roll footage that included the Home of Rolls-Royce at Goodwood and managed the stills shoot, we built a website that acted as an information hub for all journalists worldwide.