{"id":403,"date":"2024-02-29T16:44:18","date_gmt":"2024-02-29T16:44:18","guid":{"rendered":"https:\/\/mindworks.co.uk\/blog\/?p=403"},"modified":"2024-04-10T08:34:44","modified_gmt":"2024-04-10T08:34:44","slug":"leveraging-the-latest-tech-in-our-studio-2","status":"publish","type":"post","link":"https:\/\/mindworks.co.uk\/blog\/leveraging-the-latest-tech-in-our-studio-2\/","title":{"rendered":"Leveraging the latest tech in our studio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"403\" class=\"elementor elementor-403\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26f206 e-flex e-con-boxed e-con e-parent\" data-id=\"f26f206\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f972b2b e-con-full e-flex e-con e-child\" data-id=\"f972b2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf5787 elementor-widget elementor-widget-text-editor\" data-id=\"40bf5787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our creatives and digital <a href=\"https:\/\/mindworks.co.uk\/about.php\" rel=\"noopener\">studio team<\/a> have a reputation for blazing a trail in using the latest innovative ideas to drive forward the range of marketing services we offer. This past year has seen us unleash a wave of game-changing advances in emerging tech to help clients increase engagement and connections with their target audiences.<\/p><p><strong>Figma: streamlining collaboration in digital design <\/strong><\/p><p>We\u2019re harnessing the power of <a href=\"https:\/\/www.figma.com\" target=\"_blank\" rel=\"noopener\">Figma<\/a>, an interactive app for animating our \u2018flat\u2019 visuals and integrating features like rollover buttons, scrolling banners, pop-ups and videos. This replicates the live website experience for clients.<\/p><p>In allowing for real-time collaboration and instant feedback, designers, developers, account managers and clients can access the latest updates, modifications and designs simultaneously. Notably on a recent project for innovative product development company, <a href=\"https:\/\/texpower.co.uk\" target=\"_blank\" rel=\"noopener\">Tex:Power<\/a>, Figma proved invaluable in efficiently designing and finalising comprehensive details to produce a stunning and complex website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34034e4 e-flex e-con-boxed e-con e-parent\" data-id=\"34034e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07bfe1b elementor-widget elementor-widget-image\" data-id=\"07bfe1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"892\" src=\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900.jpg\" class=\"attachment-full size-full wp-image-423\" alt=\"Wire framing with Figma\" srcset=\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900.jpg 1920w, https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900-300x139.jpg 300w, https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900-1024x476.jpg 1024w, https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900-768x357.jpg 768w, https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/BWA-WEBSITE-e1709309039900-1536x714.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b103882 e-flex e-con-boxed e-con e-parent\" data-id=\"b103882\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdb173 elementor-widget elementor-widget-text-editor\" data-id=\"9bdb173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lenticulars: captivating 3D imagery <\/strong><\/p>\n<p>Harnessing the magic of lenticular technology, our in-house photographers and designers have produced captivating moving and 3D images for the Royal Navy Recruitment team. Initially produced for the Catering branch, to showcase the two sides of a Naval Chef role, the success of the project has led to a commission to use this innovative approach for further Royal Navy marketing collateral, from other areas of the recruitment team, including Submariners and the Medical branch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf095b e-flex e-con-boxed e-con e-parent\" data-id=\"3cf095b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74d951 elementor-widget elementor-widget-video\" data-id=\"a74d951\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fra1.digitaloceanspaces.com\/mwcdn\/cdn\/mindworks\/email\/March24_Studio%20html\/Lenticular%20video%20.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f95b90 e-flex e-con-boxed e-con e-parent\" data-id=\"7f95b90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee237f0 elementor-widget elementor-widget-text-editor\" data-id=\"ee237f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Photo AI \u2013 generative fill <\/strong><\/p><p>Using generative fill technology in Photoshop has changed the editing process, particularly for large-scale projects such as exhibition stands and outdoor banners. We\u2019re achieving impressive results and saving valuable time in generating high-quality photorealistic content, extending backgrounds and removing\/adding features.<\/p><p>Recently, this was used to great effect when we extended imagery to fit very wide and thin outdoor banners required by the Royal Navy. We also used generative fill to produce and edit a panoramic image of the British countryside to create a huge backdrop for an ATV stand at <a href=\"https:\/\/www.lammashow.com\" target=\"_blank\" rel=\"noopener\">LAMMA<\/a>. Unwanted objects such as houses and obvious landmarks were able to be swiftly removed so that it was not apparent that the image had been duplicated and mirrored in order to maintain its high resolution and impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c61c1c e-con-full e-flex e-con e-parent\" data-id=\"9c61c1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f07f8c4 elementor-widget elementor-widget-image\" data-id=\"f07f8c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"416\" src=\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/LAMMA.jpg\" class=\"attachment-full size-full wp-image-395\" alt=\"An exhibition stand with fake grass flooring, several ATVs and background graphics that look like the english countryside.\" srcset=\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/LAMMA.jpg 738w, https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/02\/LAMMA-300x169.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65245dee e-flex e-con-boxed e-con e-parent\" data-id=\"65245dee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a555bcc elementor-widget elementor-widget-text-editor\" data-id=\"a555bcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are just some of the ways we\u2019re pushing the boundaries of the possible. Watch this space for more news on how we\u2019re capturing the latest and most effective tech to strengthen our marketing strategies for clients.<\/p>\n<p>Got a design project you need support with? <a href=\"https:\/\/mindworks.co.uk\/#contact\">Get in touch today.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our studio team have a reputation for blazing a trail in using the latest innovative ideas to drive forward our range of marketing services.<\/p>\n","protected":false},"author":3,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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