{"id":312,"date":"2023-12-15T11:43:18","date_gmt":"2023-12-15T11:43:18","guid":{"rendered":"https:\/\/mindworks.co.uk\/blog\/?p=312"},"modified":"2024-04-10T08:35:52","modified_gmt":"2024-04-10T08:35:52","slug":"getting-your-content-marketing-strategy-right","status":"publish","type":"post","link":"https:\/\/mindworks.co.uk\/blog\/getting-your-content-marketing-strategy-right\/","title":{"rendered":"Getting your content marketing strategy right"},"content":{"rendered":"\n

We’re often asked: what is the difference between a content marketing strategy and a content plan? The way we think about it is this: the strategy dictates the plan. A well-considered content marketing strategy helps to define your goals, set priorities and allows you to plan and react accordingly to get the right results.\u00a0From the strategy, you can construct a plan and assess the content that needs to be generated to achieve the strategy and set up the tactics needed to meet your goals. Here are some tips on what\u2019s needed for both the strategy and planning stages.<\/p>\n\n\n\n

CONTENT STRATEGY<\/strong><\/h5>\n\n\n\n

1. What are the results you want to achieve?<\/strong> <\/p>\n\n\n\n

Set your goals, such as raised brand awareness, increased loyalty, more\u00a0organic traffic.\u00a0\u00a0<\/p>\n\n\n\n

2. Insight <\/strong><\/p>\n\n\n\n

What\u2019s\u00a0your message? Who’s it for? Why are you creating this content?\u00a0As well as competitor analysis to identify opportunities,\u00a0research the content\u00a0your target audience\u00a0prefers and where they hang out\u00a0online to\u00a0consume\u00a0it. This will allow you to plan your content marketing specifically for them. Tools like Google’s Keyword Planner or Google Trends can prove incredibly useful to get insight into what’s going on with your audience. <\/p>\n\n\n\n

3. Measure success<\/strong><\/p>\n\n\n\n

Measurement and accountability are crucial to understanding what has worked. Look to set metrics and KPIs for your strategy that will help achieve overall business goals, and fit with the wider digital marketing<\/a> strategy. In turn, this information will feed and shape future activity, setting in motion a continuous improvement cycle, and ensuring the best ROI. Continual performance monitoring of all your content assets,\u00a0e.g.\u00a0webpages, blogs, social media posts, videos etc. allows their success to be analysed and if necessary realigned to match your goals.\u00a0<\/p>\n\n\n\n

CONTENT PLANNING<\/strong><\/h5>\n\n\n\n

1. Refer back to strategy<\/strong><\/p>\n\n\n\n

Does the content you produce fit with the goals you identified in your strategy?\u00a0The strategy you set out should be your guide for content creation and implementation. If it doesn’t fit in with this, ask yourself if it should really be part of what you publish or if it can be used in the future instead. <\/p>\n\n\n\n

2. Content calendar<\/strong><\/p>\n\n\n\n

The content plan should take into account what your customers need, how it’s delivered over a multitude of platforms, and how it will affect your search engine rankings.\u00a0Where will it be posted? How is it going to be written? When will it be posted? Planning will enable you to generate reusable content such as imagery and video, ensuring you are getting maximum value for your efforts and adapting your message for your audiences and their needs.<\/p>\n\n\n\n

3. Engagement<\/strong><\/p>\n\n\n\n

Making sure the content you produce is meaningful, whether that’s words, graphics or video, creates trust with your audience, establishes you as a thought leader and generates business.<\/p>\n\n\n\n

And finally… <\/strong><\/h5>\n\n\n\n

With your great strategy and content plan in place, it\u2019s time to start creating that killer content! <\/p>\n\n\n\n

If you’d like to find out more about creating a successful content management strategy and plan for your business, get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing not quite working for you? Discover top tips for your content strategy and planning to connect with your audience.<\/p>\n","protected":false},"author":2,"featured_media":317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-3"],"acf":[],"yoast_head":"\nGetting your content marketing strategy right<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindworks.co.uk\/blog\/getting-your-content-marketing-strategy-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting your content marketing strategy right\" \/>\n<meta property=\"og:description\" content=\"Content marketing not quite working for you? 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