{"id":26,"date":"2023-11-15T10:26:45","date_gmt":"2023-11-15T10:26:45","guid":{"rendered":"https:\/\/mindworks.co.uk\/blog\/?p=26"},"modified":"2024-04-10T08:36:49","modified_gmt":"2024-04-10T08:36:49","slug":"digital-marketing-the-strategy-for-success","status":"publish","type":"post","link":"https:\/\/mindworks.co.uk\/blog\/digital-marketing-the-strategy-for-success\/","title":{"rendered":"Digital marketing: the strategy for success"},"content":{"rendered":"\n

Whatever strategies and platforms you use, how they are employed to enhance your brand and presence is key. Helping brands successfully navigate the changing digital landscape is part of the full suite of marketing services we apply in connecting with our clients\u2019 target audiences.<\/p>\n\n\n\n

As we continue to exploit the latest advances in digital technology, we are expanding and refining the powerful mix of marketing solutions we provide to businesses of all sizes. <\/p>\n\n\n\n

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You have access to our specialist team across website design and development, advanced analytics solutions, PPC, technical SEO and search strategy, paid and organic social media, user experience, email marketing and other essential digital services.<\/p>\n\n\n\n

It\u2019s our 25th<\/sup> anniversary this year and to celebrate, we are offering a free website health check for your business. This bespoke MindWorks service covers a suite of 16 areas, ranging from GDPR and Cookies, to SEO and website accessibility, that ensures your website remains fully compliant with the latest legislation.<\/p>\n\n\n\n

For example, to be compliant with the latest Disability Discrimination Act (DDA) legislation, your website\u2019s content and design must be clear and simple enough so that most people can access it without needing to adapt it, while supporting those who do need to adapt things.<\/p>\n<\/div><\/div>\n\n\n\n

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Our recommendations are easy to understand and follow, with realistic and manageable timescales. And we make sure that your website is usable by everyone.<\/p>\n\n\n\n

We offer 3 options with as much or as little support as you need that take into account your resources and available finance:<\/p>\n\n\n\n

Option 1<\/strong> \u2013 We identify what changes need to be made to your website, then report back to your digital team with recommendations on how to make the site compliant<\/p>\n\n\n\n

Option 2<\/strong> \u2013 We work in partnership with your teams to implement the recommendations <\/p>\n\n\n\n

Option 3<\/strong> \u2013 Our team undertakes all actions required (depending on your CMS System)<\/p>\n\n\n\n

Example: Accessibility UX Audit<\/strong><\/p>

Our recent audit of a 1,300-page website for a client investigated:<\/p><\/p>\n\n\n\n