{"id":1568,"date":"2024-08-02T09:35:15","date_gmt":"2024-08-02T09:35:15","guid":{"rendered":"https:\/\/mindworks.co.uk\/blog\/?p=1568"},"modified":"2025-04-01T13:47:26","modified_gmt":"2025-04-01T13:47:26","slug":"best-practices-email-marketing","status":"publish","type":"post","link":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/","title":{"rendered":"Best Practices: Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1568\" class=\"elementor elementor-1568\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52905cf e-flex e-con-boxed e-con e-parent\" data-id=\"52905cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c8a99 elementor-widget elementor-widget-text-editor\" data-id=\"f1c8a99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing continues to be a power tool in a marketer\u2019s toolbox. Done right, it\u2019s hugely cost-efficient, highly effective and highly measurable. Done wrong, you might just wonder what on earth we\u2019re going on about.<\/p><p>Let\u2019s face it, we all receive tons of emails throughout our daily lives whether that\u2019s tempting deals from our favourite shops, newsletter subscriptions or bank statement reminders.<\/p><p>So, what really gets you opening an email?<\/p><p>Here are a few of our best practices and top tips to help get your customers opening and engaging with your email content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493f7cb e-flex e-con-boxed e-con e-parent\" data-id=\"493f7cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67cbbbb elementor-widget elementor-widget-text-editor\" data-id=\"67cbbbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>1. AUDIENCE SEGMENTATION AND PERSONALISATION<\/strong><\/h5><p>Knowing your target audience is key. Not just in email marketing, but in your wider marketing strategy too. Think about the kind of stuff you engage with. Let\u2019s say you\u2019re a sporty person who regularly scours the internet for deals on sports gear. You\u2019re going to be more inclined to open an email from Nike that\u2019s offering 20% off than you probably are an email from a Pets at Home offering the same (unless of course you have a pet \u2013 then that\u2019s still a win).<\/p><p>All that to say, if you don\u2019t know your audience, you don\u2019t know what\u2019s going to get them clicking on your content. If you create buyer personas, you and your entire marketing and sales team will be on the same page about who to connect with and how to talk to them.<\/p><p>Once you\u2019ve got your personas, you can then start creating email segments (mailing lists within your master list) and even use personalisation tags i.e. including their names or if you\u2019re B2B \u2013 their industry. For example, if you\u2019re a Hampshire-based marketing agency (cough cough), you might consider segmenting your lists by industry type. Think email subject lines like \u2018Top performing school marketing strategies\u2019 vs \u2018Winning marketing strategies\u2019.<\/p><p>It can be time-consuming at the start to create these buyer personas and segment your mailing lists, but well worth it considering segmented emails <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\">increase open rates by 30% and click-throughs by 50%<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a6740 elementor-widget elementor-widget-text-editor\" data-id=\"57a6740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>2. <\/strong><strong>RESPONSIVE AND MOBILE-OPTIMISED<\/strong><\/h5><p>There are <a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/#:~:text=In%202021%2C%20the%20number%20of,projected%20to%20reach%207.49%20billion.\">7.4 billion mobile users<\/a> in the world, and an estimated <a href=\"https:\/\/www.avasam.com\/heres-the-statistics-all-about-email-marketing-for-2023-in-uk\/#:~:text=A%20recent%20Adestra%20survey%2C%20personalised,email%20openings%20in%20the%20UK.\">55%<\/a> of emails sent are opened on mobile devices in the UK alone. So, just like knowing your audience, responsive design and mobile optimisation goes for just about anything digital marketing.<\/p><p>People view email marketing content differently on their phone compared to desktop. They scroll more quickly, sometimes paying less attention than on desktop and they don\u2019t always get to the end.<\/p><p>So, here are our top five things to consider for creating responsive and mobile-optimised email content:<\/p><ul><li>Put your hook at the start of your subject line and use less than 30 characters \u2013 otherwise it may get cut off<\/li><li>Add your CTA at the top so users don\u2019t necessarily have to scroll to figure out what they need to click<\/li><li>Use a minimum font size of 12pt \u2013 though ideally slightly larger (14-16pt) to ensure it\u2019s readable on smaller devices, but bear in mind a font that\u2019s too large (36pt +) will get caught in spam filters<\/li><li>Compress your images to reduce load time<\/li><li>Test, test, test! Make sure you send a few test versions of your email and that you\u2019re happy with them on both desktop computer and mobile devices<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c649c elementor-widget elementor-widget-text-editor\" data-id=\"96c649c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>3. <\/strong><strong>A\/B TESTING<\/strong><\/h5><p><strong>Torn between witty subject lines for an email campaign?<\/strong> A\/B testing, or split testing, is a great way to see which version of an email works better. Basically, you create two different versions of an email and send them to a small, random group of your audience. Then, you check out the results to see which one gets more engagement.<\/p><p>Typically you can A\/B test a whole array of different items from subject lines, to layout, design, CTAs and even send times. Though crucially you don\u2019t want test more than one element at a time \u2013 otherwise it will be difficult to work out what it was that made one email more engaging than the other! However, the more elements you do test over time will ultimately help you catch on to winning trends in your audience.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">In terms of measuring which version is the most effective, <\/span>it\u2019s up to you to decide what you value more for that particular campaign. When you set up your test in your email marketing platform it will usually ask how you want to decide the winner \u2013\u00a0this could be open rate or click-through rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4ec9b elementor-widget elementor-widget-text-editor\" data-id=\"4d4ec9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>4. <\/strong><strong>EMAIL AUTOMATION AND LIFECYCLE CAMPAIGNS<\/strong><\/h5><p>Email automation and lifecycle email campaigns can really give your email marketing a boost by ensuring timely, personalised communication. With automation, you can set up triggers and actions \u2013 like sending welcome emails to new subscribers or cart abandonment reminders \u2013 keeping your audience engaged effortlessly. Drip campaigns, for instance, send a series of emails over time based on user actions, nurturing relationships without manual intervention.<\/p><p>Lifecycle campaigns enhance this by targeting different stages of a customer\u2019s journey. For example, welcome and onboarding emails introduce new subscribers to your brand, while product information and promotions help them decide to purchase. Post-purchase follow-ups and re-engagement emails maintain and revive interest, while loyalty programs and personalised messages reward dedication.<\/p><p>These strategies save time, ensure consistent communication, and allow for high personalisation, making content more relevant and engaging. To implement, use platforms like Mailchimp or HubSpot, define clear goals, segment your audience, map out the customer journey, and create engaging content. Regular monitoring of your analytics will help you decide what is and isn\u2019t working \u2013 including what might need testing!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9215075 e-flex e-con-boxed e-con e-parent\" data-id=\"9215075\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61fec8 elementor-widget elementor-widget-text-editor\" data-id=\"e61fec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>FINAL THOUGHTS<\/strong><\/h5><p>We think implementing just some of these best practices \u2013 along with the myriad of others out there \u2013 can make a big difference to your marketing ROI. What you decide to implement will ultimately come down to what your business does, the size of your mailing list and what you want to achieve with your email marketing strategy.<\/p><p>Need help getting started?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaa732d e-flex e-con-boxed e-con e-parent\" data-id=\"eaa732d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebf593 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"eebf593\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mindworks.co.uk\/index.php?utm_source=blog&#038;utm_medium=web&#038;utm_campaign=mwm-blog-emailbestpractice#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email marketing continues to be a power tool in a marketer\u2019s toolbox. Done right, it\u2019s hugely cost-efficient, highly effective and highly measurable. So, what really gets you opening an email? <\/p>\n","protected":false},"author":2,"featured_media":1582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices: Email Marketing - MindWorks Marketing Blog<\/title>\n<meta name=\"description\" content=\"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices: Email Marketing - MindWorks Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MindWorks Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T09:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T13:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8334\" \/>\n\t<meta property=\"og:image:height\" content=\"2084\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kate Muscat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Muscat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\"},\"author\":{\"name\":\"Kate Muscat\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/c1fd0ba562903193914e6314c785be5e\"},\"headline\":\"Best Practices: Email Marketing\",\"datePublished\":\"2024-08-02T09:35:15+00:00\",\"dateModified\":\"2025-04-01T13:47:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\"},\"wordCount\":1004,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png\",\"articleSection\":[\"Tips &amp; Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\",\"url\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\",\"name\":\"Best Practices: Email Marketing - MindWorks Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png\",\"datePublished\":\"2024-08-02T09:35:15+00:00\",\"dateModified\":\"2025-04-01T13:47:26+00:00\",\"description\":\"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b\",\"breadcrumb\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage\",\"url\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png\",\"contentUrl\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png\",\"width\":8334,\"height\":2084,\"caption\":\"The image shows a hand holding a megaphone, with various colored envelopes (blue, orange, white, green) and social media icons (hearts, speech bubbles, user icons) being projected from the megaphone. The background is predominantly blue with white areas. This visually represents communication or email marketing.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mindworks.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices: Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#website\",\"url\":\"https:\/\/mindworks.co.uk\/blog\/\",\"name\":\"MindWorks Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mindworks.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#organization\",\"name\":\"MindWorks Marketing\",\"alternateName\":\"MindWorks\",\"url\":\"https:\/\/mindworks.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2023\/11\/holding-logo-3.png\",\"contentUrl\":\"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2023\/11\/holding-logo-3.png\",\"width\":465,\"height\":466,\"caption\":\"MindWorks Marketing\"},\"image\":{\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/wearemindworks\/\",\"https:\/\/vimeo.com\/wearemindworks\",\"https:\/\/www.linkedin.com\/company\/mindworks-marketing\",\"https:\/\/www.youtube.com\/c\/MindWorksMarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/c1fd0ba562903193914e6314c785be5e\",\"name\":\"Kate Muscat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2cc54daf1d5dc442de083b46eb837a1f0484ec81024101a25c2735a537d1c16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2cc54daf1d5dc442de083b46eb837a1f0484ec81024101a25c2735a537d1c16?s=96&d=mm&r=g\",\"caption\":\"Kate Muscat\"},\"url\":\"https:\/\/mindworks.co.uk\/blog\/author\/kate-muscat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Practices: Email Marketing - MindWorks Marketing Blog","description":"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices: Email Marketing - MindWorks Marketing Blog","og_description":"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b","og_url":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/","og_site_name":"MindWorks Marketing Blog","article_published_time":"2024-08-02T09:35:15+00:00","article_modified_time":"2025-04-01T13:47:26+00:00","og_image":[{"width":8334,"height":2084,"url":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png","type":"image\/png"}],"author":"Kate Muscat","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kate Muscat","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#article","isPartOf":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/"},"author":{"name":"Kate Muscat","@id":"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/c1fd0ba562903193914e6314c785be5e"},"headline":"Best Practices: Email Marketing","datePublished":"2024-08-02T09:35:15+00:00","dateModified":"2025-04-01T13:47:26+00:00","mainEntityOfPage":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/"},"wordCount":1004,"commentCount":0,"publisher":{"@id":"https:\/\/mindworks.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png","articleSection":["Tips &amp; Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/","url":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/","name":"Best Practices: Email Marketing - MindWorks Marketing Blog","isPartOf":{"@id":"https:\/\/mindworks.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png","datePublished":"2024-08-02T09:35:15+00:00","dateModified":"2025-04-01T13:47:26+00:00","description":"Discover top email marketing strategies, including audience segmentation, personalisation, and mobile optimisation, to boost engagement. \u200b","breadcrumb":{"@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#primaryimage","url":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png","contentUrl":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2024\/07\/VS_MWM_38631.007_Email-Marketing-Best-Practices_V1-02.png","width":8334,"height":2084,"caption":"The image shows a hand holding a megaphone, with various colored envelopes (blue, orange, white, green) and social media icons (hearts, speech bubbles, user icons) being projected from the megaphone. The background is predominantly blue with white areas. This visually represents communication or email marketing."},{"@type":"BreadcrumbList","@id":"https:\/\/mindworks.co.uk\/blog\/best-practices-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mindworks.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Best Practices: Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/mindworks.co.uk\/blog\/#website","url":"https:\/\/mindworks.co.uk\/blog\/","name":"MindWorks Marketing","description":"","publisher":{"@id":"https:\/\/mindworks.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mindworks.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mindworks.co.uk\/blog\/#organization","name":"MindWorks Marketing","alternateName":"MindWorks","url":"https:\/\/mindworks.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mindworks.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2023\/11\/holding-logo-3.png","contentUrl":"https:\/\/mindworks.co.uk\/blog\/wp-content\/uploads\/2023\/11\/holding-logo-3.png","width":465,"height":466,"caption":"MindWorks Marketing"},"image":{"@id":"https:\/\/mindworks.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/wearemindworks\/","https:\/\/vimeo.com\/wearemindworks","https:\/\/www.linkedin.com\/company\/mindworks-marketing","https:\/\/www.youtube.com\/c\/MindWorksMarketing"]},{"@type":"Person","@id":"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/c1fd0ba562903193914e6314c785be5e","name":"Kate Muscat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mindworks.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2cc54daf1d5dc442de083b46eb837a1f0484ec81024101a25c2735a537d1c16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2cc54daf1d5dc442de083b46eb837a1f0484ec81024101a25c2735a537d1c16?s=96&d=mm&r=g","caption":"Kate Muscat"},"url":"https:\/\/mindworks.co.uk\/blog\/author\/kate-muscat\/"}]}},"_links":{"self":[{"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":23,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1593,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/1582"}],"wp:attachment":[{"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}