{"id":1437,"date":"2024-07-11T10:55:57","date_gmt":"2024-07-11T10:55:57","guid":{"rendered":"https:\/\/mindworks.co.uk\/blog\/?p=1437"},"modified":"2025-04-01T13:48:20","modified_gmt":"2025-04-01T13:48:20","slug":"the-art-of-reputation-management-no-such-thing-as-bad-publicity","status":"publish","type":"post","link":"https:\/\/mindworks.co.uk\/blog\/the-art-of-reputation-management-no-such-thing-as-bad-publicity\/","title":{"rendered":"The art of reputation management: no such thing as bad publicity?"},"content":{"rendered":"\t\t
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The idea behind the old saying \u2018there\u2019s no such thing as bad publicity\u2019 is that any attention, benefits a brand by increasing awareness and sparking conversation. But in today\u2019s hyper connected and fast-paced digital landscape, the wildfire spread of news on social media and online platforms means a single negative incident can quickly go viral, leading to a consumer backlash and tarnished reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Of course, sometimes the way bad publicity is approached can actually turn it on its head. Remember the KFC crisis of 2018 when they ran out of chicken due to supply chain issues? The response from KFC was to issue a funny self-deprecating apology, including a full-page ad with the re-arranged version of their logo reading \u2018FCK\u2019. This candid and creative approach flipped a negative situation into a positive \u2018watercooler moment\u2019 and brand strengthening opportunity.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"KFC's\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Source: Ads of the World<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Of course, sometimes the way bad publicity is approached can actually turn it on its head. Remember the KFC crisis of 2018 when they ran out of chicken due to supply chain issues? The response from KFC was to issue a funny self-deprecating apology, including a full-page ad with the re-arranged version of their logo reading \u2018FCK\u2019. This candid and creative approach flipped a negative situation into a positive \u2018watercooler moment\u2019 and brand strengthening opportunity.\u00a0 \u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Managing brand reputation well means having agreed practices in place that can be activated should the need arise to deal with a negative issue, as well as capitalising on opportunities for positive engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PROACTIVE STRATEGIES: ONLINE BRAND MANAGEMENT<\/strong><\/h5>
  1. Social media management<\/strong><\/li><\/ol>

    Monitoring brand mentions and conversations across social media platforms allows for immediate response to both praise and criticism.<\/p>

    1. Content marketing<\/strong><\/li><\/ol>

      Creating valuable, engaging content helps shape the positive public perception of your brand. Blog posts, videos, testimonials and social media updates highlight your strengths and values.<\/p>

      1. Search engine optimisation (SEO)<\/strong><\/li><\/ol>

        Optimising your SEO ensures that positive stories and favourable content rank higher in search results than any negative news.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        PROACTIVE STRATEGIES: OFFLINE BRAND MANAGEMENT<\/strong><\/h5>
        1. PR<\/strong><\/li><\/ol>

          Positive media coverage, press releases, media relations and strategic partnerships, such as event sponsorships, enhance credibility and increase the value of your brand.<\/p>

          1. Community engagement<\/strong><\/li><\/ol>

            Active participation in community events and initiatives fosters a positive local reputation.<\/p>

            1. Customer service<\/strong><\/li><\/ol>

              While one company\u2019s product may be cheaper, we often go with another due to its reputation for quality and excellent customer service. Training staff to handle feedback professionally and empathetically can turn a potentially negative situation into a positive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              As a full-service marketing agency, our comprehensive PR and communication services are focused on increasing brand awareness and reputation management. Call us to find out more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              In today\u2019s hyper connected and fast-paced digital landscape, the wildfire spread of news on social media and online platforms means a single negative incident can quickly go viral, leading to a consumer backlash and tarnished reputation.<\/p>\n","protected":false},"author":2,"featured_media":1440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-3"],"acf":[],"yoast_head":"\nThe art of reputation management: no such thing as bad publicity? - MindWorks Marketing Blog<\/title>\n<meta name=\"description\" content=\"Explore effective reputation management strategies to navigate today's digital landscape and maintain a positive brand image.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindworks.co.uk\/blog\/the-art-of-reputation-management-no-such-thing-as-bad-publicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of reputation management: no such thing as bad publicity? 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